Suning Commerce Group published its financial report for the first quarter of 2013, stating that during the reporting period, the group realized operating revenue of CNY27.201 billion, a year-on-year increase of 20.14%; meanwhile, its e-commerce business realized revenue of CNY4.499 billion, a year-on-year increase of 134%.

A representative from Suning said that their business development strategy is clear and the focus is to realize the full integration of online and offline sectors, including organizations, products, prices, and services.

By the end of the first quarter, Suning had completed the organization integration. For following steps, the company will promote its open-platform strategy and improve the variety of its branded sales units.

Apart from the stable overall revenue growth and the rapid growth of the e-commerce sector, the group claimed about CNY800 million revenue from the sales of baby and maternal supplies, cosmetics, business trips, lottery tickets, and group buying services.

In addition, Suning plans to accelerate its store adjustment and upgrade and reinforce the application of Internet technologies, so as to establish its stores as combinations of display stores, experience stores, and service stores.