The sale of fake and counterfeit goods in China has finally ended the services of a major online shopping service.

Chinese B2C e-commerce operator announced that they will stop services at on December 31, 2015, and after a three-month transition period the website will be completely shut down by April 1, 2016. already stopped accepting new vendors, and said that according to the platform service agreement between and current vendors, the store services provided by the website will end on December 31, 2015, and will not be renewed. The team at will merge into other units of the e-commerce group to focus on innovative businesses such as mobile social e-commerce.

The major reason for closing is the unsolvable problem of fake goods. The company said the C2C model does not require industrial and commercial registration of individual sellers, which leads to ineffective supervision and illegal sales of counterfeit goods., originally owned by Tencent, was integrated into in 2014 when JD and Tencent reached an e-commerce strategic cooperation.