Fast-fashion giant H&M has debuted a dedicated e-commerce platform in Indonesia, as the European company homes in on Asian shoppers for revenue growth.

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The Swedish fashion firm opened the website on August 28, making the announcement
online on the same day.

“We are happy to announce that we today, August 28th, successfully launched H&M shop online in Indonesia, offering Indonesian customers a new omni-shopping experience,” said H&M Group, whose brand portfolio also includes Cos, & Other Stories, Arket and Cheap Monday.

“H&M is excited to offer customers in Indonesia, the ability to shop wherever and whenever they like,” it added.

The opening of H&M online store in Indonesia is part of the company’s efforts to create a complete omni-experience for its customers.

While the site is in English, Indonesia’s local currency, the Indonesian Rupiah, is used for purchases. As for stock, the new website offers a wide range of fashion items across all seasons for ladies, men’s and kids.

Shoppers have three delivery options: home delivery, alternative address delivery, or they can opt in for click-and collect, and pick up their order from any H&M store locally, after ordering online.

H&M first entered Indonesia in 2013, with the opening of its debut store leading to 35 stores in the market.

In June, H&M reported second-quarter net sales of 11% to SEK57.47bn, with a 6% local
currencies rise. Online sales rose 27% and 20% in local currencies during Q2, it said.
At the time of reporting, H&M also confirmed plans for an online store in Thailand and the launch of its & Other Stories on Tmall in China in the second half of the year.

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Globally, H&M now offers online shopping in 49 markets.

 

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