Chinese B2C e-commerce website announced the launch of its new digital music zone, which is the company’s latest digital business following areas covering e-books, e-magazines, and multimedia books.

At the same time, said it will launch a subdomain for this new music business.

A representative from said that the biggest highlight of their digital music services is that it can realize cloud storage of music copies and provide download of playlist information at any time. In addition, the prices of their digital music records are only one-third of traditional CD records; and some even lower at one-tenth normal prices.

So far,’s digital music sector has inked cooperation deals with many branded music suppliers, including, Gold Typhoon, Taihe Rye Music, Emperor Entertainment Group, and Huayi Bros. Media Group.