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China’s Dianping.com Expands Into Singapore

Chinese classified information site Dianping.com has inked a strategic deal with Singapore Tourism Board to provide various services to Chinese tourists visiting Singapore.

The two parties will combine resources to cover dining, hotel, traveling, sightseeing, shopping and entertainment. Dianping.com will integrate information from tens of thousands of Singapore vendors, providing tickets of over 60 popular attractions and more than 100,000 user reviews.

Meanwhile, the two parties will team together in information sharing and big data analyses. They will jointly launch a "Singapore Food Map", which can be checked at airports, bus stations, tourist information centers, or via the official app from Dianping.com.

Edward Chew, Greater China regional director of Singapore Tourism Board, said that during recent years, the number of Chinese tourists visiting Singapore has continued to increase. Singapore's tourism service providers attach great importance to Chinese market expansion. The cooperation between Dianping.com and Singapore Tourism Board will effectively promote Singapore Tourism Board's business growth in the Chinese market.

By September 2015, Dianping.com's overseas businesses had reached 860 cities in over 200 countries and regions. By including nearly nine million overseas vendors, Dianping.com had become one of the largest local lifestyle service platforms in the world.

Financial terms of this deal have not been released by either party.

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