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Cheetah Mobile Forms Partnership For Native Ads With Yahoo

Chinese Internet and mobile Internet security company Cheetah Mobile announced a strategic deal with Yahoo for mobile search and native advertising platform partnerships.

With the cooperation, Cheetah Mobile will integrate Yahoo's "search in Apps" function into its various products, which will allow its users to enjoy Yahoo's latest Buzz search tool as well as other product functions.

In addition, Cheetah Mobile's anti-virus software CM Security and Yahoo's search and native ads platform Gemini have implemented a partial integration. Over the next few weeks, Cheetah Mobile's other flagship apps will also complete integration with Gemini. As the result of the integration, Cheetah Mobile's native ads will gain more data support.

Fu Sheng, chief executive officer of Cheetah Mobile, said they are honored to establish a strategic partnership with Yahoo, which will make Cheetah Mobile's products more practical. With the help of Yahoo's product, technical and commercial teams, Cheetah Mobile will provide users with better personalized services.

Ian Weingarten, Yahoo's senior vice president leading business development and strategic cooperation, said that together with the Cheetah Mobile team, they will develop innovative search technologies in Cheetah Mobile's products. Meanwhile, they are excited that Yahoo's search services and native ads product are available to global users via the platform of Cheetah Mobile.

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