Chinese Internet video company Youku-Tudou Group and Chinese social networking website have formed a strategic partnership for platform and resource sharing.

According to the agreement signed by the two parties, will more conveniently gain Youku-Tudou’s video contents on its website; while Youku-Tudou will gain more users and video traffic from Apart from focusing on search services, the two companies will realize a series of innovations, covering video sharing, video push, social wiki, and public home page. has already started recommending quality video content from and in the sharing column of users’ homepages. The sharing column is reportedly one of the most active modules on; it is the website’s only official portal for video recommendations. In addition, upgraded the public homepages of and, which is expected to bring more attention and traffic to the two websites.

Prior to this, acquired the entire stake in the Chinese video website Zhou Juan, founder of said that this video website focused on user-generated content and video social media. Unlike that acquisition, the cooperation between and Youku-Tudou will be oriented towards long-format videos, which will save a large amount of copyright fees for started cooperating with and in June 2010 when they jointly announced that users could enter the two video websites by using their Renren accounts.